|
Fattening Frogs For Snakes
|
|
Wednesday, 28 December 2005 10:40 |
King Biscuit Time
for Robert Jr. Whitall
Then it was the radio
that spread the blues
throughout the Delta
from just before Pearl Harbor
in December of 1941
& for years thereafter
every day at noon
to 12:15 (& later from 12:15
to 12:30) at 1360 on your dial,
"King Biscuit Time"
on KFFA Radio
out of Helena, Arkansas
broadcast the musical sounds
of Sonny Boy Williamson
(actually Rice Miller) & his band
with Robert Lockwood Jr.
'live' on the air
all through the Delta
& then simulcast the program
on WROX in Clarksdale
to reach out for 80 miles around,
selling King Biscuit Flour
& Sonny Boy Corn Meal
with a pitch like this
delivered by KFFA announcer
Sonny Payne (& after 1942,
by Herb Langston)--
written personally
by Mr. Max Moore, President
of the Interstate Grocery Company:
"Pass the biscuits,
'cause it's King Biscuit Time!
Light as air! White as snow!
Yes, friends, that's
King Biscuit Flour, the perfect flour
for all your baking.
Friends, do you like
honest to goodness
Southern cornbread,
corn sticks, corn muffins,
corn pone,
or just skillet cornbread? Well,
say no more, just step out
& get yourself
a bag of that fine, white, fancy
Sonny Boy Meal
& start baking. Yes,
you can bake the best corn bread
you ever tasted
with Sonny Boy Meal. When you buy
Sonny Boy Meal
from your grocer, you get the
finest,
whitest,
& cleanest meal
packed in bags. And remember,
Sonny Boy Meal is
guaranteed
to give you perfect
satisfaction!"
Detroit
March 23/June 1, 1982
3.1.660 |
Share Link: 
